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How Vines Can do Wonders for your Local Business

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About a year ago, Twitter took social media by storm with the release of their video-sharing app Vines, on Android and iOS. Today, we show you how you can engage your consumers more efficiently with this game-changing application.

1- Act it out

First things first: Vines’ main purpose is fun. It gets people to show 6 second-long slices of life so they have to make them count, and so do you. As a company, your opportunity here is to make your audience engage in a personal way. It gives them a chance to create a relationship with your business that doesn’t rely on sales, but on storytelling. With a good Vines contest, you can broaden your audience and engage them to have fun with the brand, making it memorable for them.

2- Generate wide exposure

With Vine, users can share their video on other platforms straight from the app. This means they can create Vines, share them on Twitter and Facebook instantly with your hashtag and link, which will tie the user-generated content with your page or campaign. It allows better customer experience and guarantees higher exposure. It’s up to you to make your customers want to Vine with you.

Vine

Vine

3- Be original

Vine has no editing option or filter, just press your screen and it records so it’s easy to cut and start again. In other words, you can make stop motion and use editing tricks for more humorous or surprising clips. You can make product demos, talk about your brand history (see GAP’s history of denim) or simply stunning mini clips to fit an event, but don’t forget to tailor your execution to the occasion. Speaking of which…

4- Hit the trends

A great example of Vine usage in contextual communication is Dunkin Donuts’ Superbowl campaign. They recreated the greatest moments of this year’s edition with their paper cups, sometimes prompting their audience to guess the game in which the action took place, with the hashtag #DunkinReplay. Dunkin Donuts engaged customers with a game and hit a trending topic, making their hashtag relevant and interesting to the American audience. What trend can your business use to reach its audience using local and/ or current events?

5- It’s free

So go ahead, enjoy!

Have you ever used Vines for online marketing? Tell us about your experience in the comment section.

What is Vine?

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VineVine is a separate iOS app from Twitter that lets users create short, 6-second videos that run on a loop (which could be irritating for some) and that can be shared on Vine itself, Twitter or even Facebook.Its aim is to become for video what text is to twitter.

There is a lot of content on Twitter even though it is brief but it will just get better with Vine. As a trusted and massive brand, with an instant huge user base, Twitter is guaranteed to make this new app more appealing to more new users. When Instagram ceased Twitter Cards integration, disregarding the capacity to embed Instagram photos right into the stream, Twitter’s visual appeal decreased. Although Twitter may have Photos feature, with filters, but it’s nothing compared to Instagram’s level of engagement. Instead of fighting Instagram on the photo arena, Twitter went a step ahead by working on the natural transition that will be video.

Vine will not replace any existing apps online it’s more of a new form of media — a self-made video rather than another filtered photo.

For marketers this is yet another opportunity to get their message across by creating brand relevant content. We can only think of the numerous ways they could use it.

One major downside to Vine is that there is no Android app for the time being and another concern will be the quality of content that will be posted and shared.

Have you tried it already?