Social Media Marketing | Facebook, Twitter, YouTube, Instagram, Snapchat – Eastline Digital

Social Media Marketing | Facebook, Twitter, YouTube, Instagram, Snapchat

A successful social media presence requires brands to effectively reach a target audience, listen to an exponentially growing social community and influence fans’ and followers’ purchasing decisions.

Social Media Marketing refers to marketing techniques that use pre-existing social networks to increase brand awareness or to achieve other marketing objectives. Social Marketing enables brands to use web-based technologies (known as Social Media) to translate media monologues into social media dialogues, transforming users from content consumers to content producers.

Social networking websites such as Facebook, Youtube, LinkedIn and Twitter, if used properly, allow businesses to gain popularity over the Internet by using the different types of social media available, such as blogs, video and photo sharing sites, social bookmarking. Social marketing has taken over as the online version of word of mouth. Tackling it in the right way results in more customers, more sales, and a higher level of visibility online than ever before.

Our social strategy is supported by three main marketing pillars (R-E-C Approach):

Recruitment Program
Reach a target audience
Raise awareness
Enlarge the social community
Build a marketing database

Conversion Program
Achieve a positive social media sentiment
Convert passive community members
into active brand ambassadors
Funnel viral traffic back into the recruitment
program.

Engagement Program
Instigate social buzz
Influence purchasing decision
Create and seed appealing content

COMMUNITY MANAGEMENT

Online Content is one of the most important elements in terms of forming a brand’s online identity and impacting its target audience.

Our community managers work hand in hand with our strategy department to identify the key topics that constitute each client’s online content strategy.

Questions such as what to talk about, what visuals to include, what tone of voice to choose and what direction to take are all answered by analyzing the insights gathered from each social network. These insights & analyses provide us with information on each brand’s target audience, preferences, likes & interests.

Scope of work includes:

Intensive weekly social channel management & updates / engagement.
5 working days per week – up to 7 working days per week if necessary.
Moderation with a 1-hour response rate during working hours/working days.
Moderation with a 3-hour response rate for weekends & after-hours.
Support of English, French and Arabic languages.
Content creation for social networks.
Identification of threats and opportunities in user-generated content surrounding your brand’s online presence.
Management of developed application to maintain proper usage and prevent any potential hindrance.
Coordination with the agency regarding the activities that need to be undertaken during public events in order to bridge the offline and online world.
Reports on a weekly and monthly basis.

WHY CHOOSE SOCIAL NETWORKING?

High return on investment

ROI (Return on Investment) is one of the most important criteria of most marketing campaigns. The benefits of social networking will often exceed the cost because social media has the ability to give the brand free exposure. Social marketing is one of the cheapest ways of marketing currently available.

It complements other efforts

Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to a brand’s website. It can and will fit perfectly with an advertising campaign. For example, Zaatar w Zeit used social marketing alongside banner placement to boost their online brand awareness.

Better targeting

If carried out properly, social marketing can draw a highly targeted segment of Internet users to visit a business page or website. This can be done by using the various elements and tools on social media websites, enabling the brand to increase visibility of its content on both a local and global level. Eastline Marketing has used social marketing for better online targeting in several successful projects, such as Love Letters to the Future where “Green” users were targeted to be part of the message.

Reputation management

Social Networks have become a powerful tool for reputation management, which is a crucial point in brand marketing. Since brands have the ability to be an active party in conversations, marketers have better reach and control over brand dialogue.

Increased visibility

If brands create new content that people really need, brands will have no problem drawing people to their site or page. Social marketing helps spread information. This information can then be correlated to a brand’s online presence, increasing its popularity.

Better search engine rankings

When a website receives a large number of links from trusted domains, it develops authority. Search engines trust it. Being a part of conversations on blogs, social networks social bookmarking websites, creates more links to a brand’s website, hence improving its search engine rankings. Many bloggers and webmaster still think that if an article is on the Digg or del.icio.us homepage (social bookmarking websites), then it is probably worth checking out and referencing through a citation link.