As Facebook F8, the company’s annual developers’ conference, comes to an end, it’s time for us to go over the major changes the social network is bringing to the table. Messenger as a platform Arguably the most important and most discussed new feature announced at F8 was Messenger. It has gone from app to platform, […]
The iPhone 6 has been out for a while now and we’re already approaching the release of the Apple Watch, so the tech giant has a lot going on. As if it wasn’t enough, recent reports have unveiled the company’s next mobile software update: iOS 9. In September 2013, Apple launched iOS 7, the major […]
Last year, Banque Du Liban unveiled Circular 331, a new initiative that allows banks to use a $400,000,000 fund to act as investors for startups in Lebanon. In order to educate these young companies on how to make it big and learn more about the circular, Banque du Liban (BDL) organized the largest startup conference […]
With the regional advertising spend shifting towards digital, brands are starting to seriously look into the benefits of online ads. However, these ads mostly come in the form of banners, which are not very interactive and provide disappointing results. This is why we, at Eastline Marketing, have decided to come up with a truly innovative […]
During the past decade, CEOs of tech companies have become just as popular as music and movie stars. How come? How does it show? What are the consequences? 1- The Steve Jobs way In 1983, Steve Jobs held his first keynote presentation, unveiling the commercial for the Apple II. Fast forward to 2001, the man […]
As online marketing grows, new ways of advertising emerge. Lately, this “content marketing” has been the talk of the town. But what is it exactly? Why is it making so much noise? How can you leverage it for your business? 1- What is content marketing? If you want a clear definition, the content marketing institute […]
Three years after being selected as high impact entrepreneurs by Endeavor, Eastline Marketing remains proud of the achievements it continues to reach with the NGO organization. Celebrating the ongoing successes of Endeavor in Lebanon during a gala dinner on June 4th, Eastline Marketing was part of the selected 13 local business owners and senior management […]
As Instagram introduces paid advertising and is way beyond the 130 million users mark, EyeEm take their 10 million users as well as photo-sharing to another direction. 1 – The common points Both Instagram and EyeEm are photo-sharing apps. The principle is the same: snap or upload a picture, choose a filter and a frame, […]
About a year ago, Twitter took social media by storm with the release of their video-sharing app Vines, on Android and iOS. Today, we show you how you can engage your consumers more efficiently with this game-changing application. 1- Act it out First things first: Vines’ main purpose is fun. It gets people to show […]
If you’re looking to widen your audience and generate leads, Twitter chats can be a strong tool to boost your marketing outcomes. Twitter chats are open and moderated conversations that use a significant hashtag for a certain topic, ie: #ChatWithEastline or #ELMchat, where participants usually filter conversations based on the hashtag to easily follow the […]
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