Mobile marketing is quickly growing in the region and is becoming an essential channel for brands to achieve their goals and objectives. Our experience in mobile marketing is constantly expanding and we hold a strong arsenal of tools that helps determine best practices for each client.
We possess the full technical resources that provide our clients with applications & development for mobile platforms. Mobile applications are important tools that combine all three pillars of our digital brand strategy: Recruiting, Engaging & Converting. By using mobile applications, brands can access their audience’s personal devices, garner positive reactions through engaging applications, and most of all, amass key information that helps them better understand their consumer’s behavior.
Our media department doesn’t just handle media campaigns for computer audiences. It also puts special emphasis on providing each client with the proper mobile audience-based media plan. Mobile advertising is crucial as people use their mobile devices at any time and in any place. This means that our clients can reach potential customers wherever they are instead of having to wait until they log on to the internet with a computer.
SEO for mobile differs from regular search engine optimization as search engines rank websites differently on mobile devices. Emphasis is placed on the on-site optimization as well as the website’s overall design.
We provide our clients with mobile SEO solutions by working on all the relevant website elements without impacting the general SEO process.
Matters such as website responsiveness and fluidity in design are carefully tackled to make sure we achieve the best results for both SEO channels.
As is the case with any campaign that we tackle, reporting and assessing the performance is as important as the campaign itself. Our media department and team of analysts will provide our clients with detailed reports based on mobile performance. They will take an in-depth look at the numbers and key performance indicators to make a well- documented assessment of the campaign. This will be done to determine whether objectives have been met or not.