Pinterest: An Advertiser’s Dream
With Pinterest picking up, Facebook setting the timeline feature permanent for the business pages and buying Instagram for a billion dollars, you can’t help wondering if social media is heading toward a visual experience where Pinterest is clearly ahead of the game at the moment.
Addictive and eye-candy boards take up most of the space allowing users to re-pin or pin images and videos they like while sharing them with their followers who can also comment, like or re-pin the content if they decide to. It’s a hub for fashion inspirations, interior design aspirations, a digital dream collage, a recipe box and more. In short, Pinterest is becoming the new face of social media marketing.
Now if looking into Pinterest from an advertising eye, it is every advertiser’s dream to find a space toshare visuals that can appeal to the followers emotions and increase brand recognition. How so? Well unlike Facebook, content is shared across the platform where anyone can see, re-pin or like the content, thus reaching outside of a given users network.
Moreover, the newly blasted network also gives brands the chance to pin their products under the “gifts” tab in the navigation bar where they can add a price tag and a link to the website where the item is being sold.
Although the majority of the Pinterests users are mainly focused on sharing photos, however the network can also be a great tool of generating traffic to the brand’s YouTube channel or simply promote videos.
Though Pinterest has been around since 2010, its explosive growth in the past few months has drawn attention to the rise of social media platforms where users can create content with the push of a button.
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