One of online trends today involves communicating through Social Networks. LinkedIn, an international growing network specializes in connecting professionals and building trust between them. You are competent to promote your company through your profile and increase your connections. Now, what are the steps to leverage your LinkedIn account? 1. Include your company name with your […]
Are you confused whether to create a Facebook Page or Group? In brief, Facebook Pages are conceived for businesses and organizations looking to communicate with their audience, whereas Facebook Groups should be used to centralize people with common interest and provide them with a platform to interact together such as an alumni group. Feature Comparison […]
For most of us involved in digital media advertising, the question about which pricing model works best for a specific campaign is clear. But when it comes to choosing the right model, publisher websites are stuck wondering. Here are a few steps that will help you earn money from your website the most efficient way, […]
The fast growing demand for a simple and cost-effective solution to quickly immerse brands and businesses on Facebook, urged Eastline Marketing to develop Sweepz Facebook Application, designed to complement our online marketing solutions for clients who wished to leverage Facebook’s viral nature. Sweepz is designed to achieve three core marketing objectives: Increase Fans/Likers. Build a […]
Many factors contribute to the success of paid search marketing campaigns: The choice of keywords, the bid management, the ad text, and the landing pages. This post tackles five of the most important domains: keyword choice, ad editing, destination URL, organization and analysis of campaigns. 1- Keywords The success of a PPC campaign starts with […]
Getting your business involved in multiple Internet marketing activities is already a good step forward, but understanding how to optimize your dollars spent, is the real key to success! The efficiency of a well-built Online Marketing Strategy will enable you to maximize and monetize your online expenditure. The core issue is to know how to […]
Have you ever heard of the expression “content is king”? As a matter of fact, content IS king, especially when it comes to sustaining a successful social presence. If you are running a social page (Facebook page, blog, etc.) you have most probably experienced difficulty in retaining your audience and keeping them engaged. Take it […]
Image courtesy of theconversationprism.com By definition, Social Media Optimization (SMO) is the process of optimizing social media marketing activities in order to attract traffic to a specific web presence. Much like Search Engine Optimization, SMO activities can be split into two method sets: – Onsite SMO is the process of making a web presence, or […]
What’s new at Digg? Digg’s upcoming changes revolve around importing your social graph from sites like Facebook, then having a Digg page that shows the stories that were “Dugg” by your friends, the most. Sounds a bit like Facebook’s “Like” and Twitter’s “RT” features doesn’t it? Before there was Facebook and Twitter, getting on the […]
Google has taken behavioral advertising to the next level. After giving marketers the ability to target users by interests and website-category on the Google Content Network, Adwords now has a new controllable option, that is “Audiences.” Audiences allows you to target specific ads to specific users who have performed a certain action online, such as […]
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