It is no big surprise that the internet is now the fastest growing media for advertising. Everyone saw this coming. On the other hand, traditional media such as TV, radio and print, are seeing a downtown in their use, and thus revenues. As with every change in life, one needs to learn to adapt to […]
The undisputed growing popularity of social sites such as Facebook and Twitter mean that advertisers now have the opportunity to create a direct channel of communication with their consumers. The continuous interaction between users on brand pages, provide key insights on consumer’s online behavior, brand/ product perception, emerging audiences. Listening to your followers/ likers will […]
In the past 10 or so years, we have seen the Internet world go from barely there, to everywhere. Years of ‘Trial and error’ in Social Media Marketing and/or Digital Advertising have brought us to the point where they have become the number one form of promoting people, products, services, and pretty much anything else […]
A major recurrent question in the minds of most people working in the online marketing world is probably the following: What is the difference between the two types of Social Media out there: Social Networks and Online Communities? It’s easy to imagine the difference, but to actually put it down into words has proven a little […]
An interesting interview at the 2010 web 2.0 summit with Digital Sky Technologies CEO Yuri Milner, underlined a potential game changing factor that would revolutionize the way we perceive social networks within the upcoming decade. Towards the middle of the interview, Milner talks about Facebook having all the necessary ingredients to transform from the social […]
There are several contributing factors that lead to the obstacles that both new and established businesses aiming to expand their focus internationally must face. One of the most difficult of these to overcome is the language barrier that can exist between foreign countries. A good example of this is Europe. Though there is a prominent […]
Online and Social Marketing are fast becoming the most popular, and in some cases, most effective means of reaching potential customers and clients. In this particular article inspired from a recent post on Mashable, you aspiring digital marketers out there will get a few tips on techniques and practices to help you excel in this […]
We are living in an era of economical downturn. Most businesses worldwide were affected by the credit crunch and in turn had to make obvious cuts in marketing budgets; a worldwide scenario that puts a strain on marketing strategists to come up with campaigns that generate maximum performance with limited budgets. High risk proposed strategies […]
In the last couple of years, small to medium local and regional businesses have increasingly opted for a Flash corporate site as it offers numerous communicational benefits such as high interactivity, enhanced user experience, which in turn leverages the brand positioning. However, crawler based search engines still prefer html versus images, flash, and other scripts. […]
According to Majestic Research, the average fee for an online marketer is 54¢ per click on Google Ads, as opposed to $1000 per column inch on the New York Times magazine, as stated in their rate card. There is an endless ocean of opportunities beyond what your budget figures dictate. In case you’re spending on […]
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