Objectives
- Create awareness about Bershka in the MENA region.
- Immerse Bershka MENA online.
- Reach the target audience in 7 countries.
- Promote the products.
Tactics
- Create Advanced and Optimized Facebook page.
- Launch ongoing Facebook campaign.
- Create engaging content and moderate the page.
- Create an addictive game hosted on Facebook:
- “The Fashion Reflex”.
- Integrate viral features to the game.
- Launch burst campaigns on Facebook, Google, Yahoo and MSN.
- Influence fans based on their interests gathered through intelligence.
Results
- Period of time: September 2011 – present.
- Recruited 102,000 fans on Bershka MENA Facebook page.
- Increased engagement on the page.
- 4,309 players (2,731 in English and 1,308 in Arabic).
- 88,710 game plays.
