Al Wadi Al Akhdar mandated Eastline Marketing in 2012 with its full online presence strategy and deployment. Here’s a timeline about the objectives, strategy, tactics/actions, and results from 2012 until 2015.
Work Involved
Eastline worked on different fronts including:
- Strategic Thinking and Planning
- Technology & Innovation
- Business Intelligence
- Operational Support
- Transfer of Knowledge
- Digital Consultancy
Current Positioning
Al Wadi Al Akhdar is today leading digitally in its category. During the past 3 years, Al Wadi expanded their ranges of products and managed to turn the brand perception from an outdated, to a modern, digitally active brand close to its target audience.