Jennifer Kanaan: 5 Ways MENA Brands Can Engage Customers on Snapchat

Snapchat is growing fast worldwide and even faster in the Arab world. In 2014, it was the fastest growing social media app, achieving a growth rate of 56% between the first and the third quarter of the year. The fascination with Snapchat continues as the platform is said to be nearing 200 million active users, with 81% of its users aged between 13 and 24 years old.