The digital marketing ecosystem has undergone significant shifts over the past decade. The traditional approach that simply showcases products, services and a brand image is no longer effective.
The advent of social media initially sparked this change while its evolution and the transformation in consumer behavior have further driven this metamorphosis. Today storytelling, content and interaction create impact and hence content marketing initiatives are the way forward.
Any brand keen to stay ahead of the competition has to become a content publisher.
Eastline has reinvented itself to answer the digital marketing needs and challenges of this bold new era, turning brands into content publishers. This breakthrough move is a natural progression anchored in experience and insight amassed since 2006 as a leading local and regional digital marketing agency.
As Marc Dfouni CEO and Managing Founder points out: “Brands come to us because grey matter-s. We enter into committed relationships with our clients since we are driven by their best interests.”